Line Friends Square Insadong

Name: Line Friends Square Insadong
Address: 49, Insadong-gil, Jongno-gu, Seoul, Republic of Korea, Jongno-gu, Seoul, Seoul, KR
Telephone: 02-6954-2940

A character paradise shop in Insadong!

Popular to girls from 24 to 48 months

Updated at 05/04/2026

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Address
49, Insadong-gil, Jongno-gu, Seoul, Republic of Korea
Contact
02-6954-2940
Facilities
Nursing room, Diaper changing table, Parking
Reservation
Same-day visit and on-site registration only (no reservations)
Open/Closes
Mon 11:30 ~ 19:30
Tue 11:30 ~ 19:30
Wed 11:30 ~ 19:30
Thu 11:30 ~ 19:30
Fri 11:30 ~ 19:30
Sat 11:00 ~ 20:30
Sun 11:00 ~ 20:30

Mon	11:30 ~ 19:30
Tue	11:30 ~ 19:30
Wed	11:30 ~ 19:30
Thu	11:30 ~ 19:30
Fri	11:30 ~ 19:30
Sat	11:00 ~ 20:30
Sun	11:00 ~ 20:30

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Popular Ages of Line Friends Square Insadong

Line Friends Square Insadong is
popular to from 24 to 48 months girls

under 12 months
from 12 to 24 months
from 24 to 48 months
over 48 months

boys
29%
girls
71%

Prices & Programs of Line Friends Square Insadong

[Parking fees]
1,000 won per 10 minutes
If the lot is full, use nearby Seoinsa Madang Public Street Parking Lot or Insadong Private Parking Lot

Parenting Tips for Line Friends Square Insadong

Located on the 1st floor of the Annyeong Insadong building, this props and character shop stands out and is easy to find.
If you are a Line Friends enthusiast, this is a must-visit stop.
There are many cute character-themed baby items, so it is great for browsing with a child.
The spot with the giant duck Sally at the entrance is a great photo zone for taking pictures with your child.
A wide variety of BTS collaboration character goods are also sold here.
On the 3rd floor of the building, there is a nursing room, diaper changing station, sink, and microwave.
The parking area is rather limited, so it is recommended to use public transportation or park at a nearby public parking lot.

Explore LINE FRIENDS Square Insadong with Your Kids

A flagship character experience space in the heart of Seoul

LINE FRIENDS Square Insadong is located on the 1st floor of the 'Hello Insadong' building, 49 Insadong-gil, Jongno-gu, Seoul, making it very easy to reach. It is a place where you will find LINE FRIENDS, loved by visitors of all ages, along with a wide variety of globally popular character goods and fun experience elements.

Why it is fun to visit with kids

As a global character store visited by fans from around the world, it is filled not only with original LINE FRIENDS characters but also BT21 items and goods from various brand collaborations.
From the entrance, cute large-scale character sculptures catch your kids' attention, and there are photo zones throughout the store where you can take family pictures and make special memories.
There are also many character products that children love, so it offers more than simple shopping and gives you a unique experience as well.
Your kids can explore and touch a variety of character items, including plush toys, figures, and stationery, which can naturally spark their interest in characters.

Facilities and additional information

On the 3rd floor of the building, you will find a nursing room, diaper changing station, sink, and microwave.
Parking space is limited, so it is recommended to use public transportation or a nearby public parking lot if possible.
It is close to Exit 6 of Anguk Station, making it very convenient to visit by public transportation.

Recommended points for parents

LINE FRIENDS Square Insadong is more than a place to buy products. It is a special space where your child's imagination and curiosity can grow.
Blending the traditional culture of Insadong with modern character culture, it is a popular stop for families visiting Seoul.

Helpful tips before your visit

Popular character goods may sell out, so it is a good idea to check the store's social media or website in advance before visiting.
The store offers various experience areas and photo zones, so it is recommended to plan enough time for your visit.

"LINE FRIENDS Square Insadong is a charming place where you can enjoy a fun character experience with your kids, take photos at various photo zones, and create meaningful family outing memories. If you are planning a trip to Jongno and Insadong, it is definitely worth a visit."

FAQ about Line Friends Square Insadong

Where is LINE FRIENDS Square Insadong located, and how can I find it?
LINE FRIENDS Square Insadong is located on the 1st floor of the 'Hello Insadong' building at 49 Insadong-gil, Jongno-gu, Seoul. You can spot it easily thanks to the large duck character Sally at the entrance, and there is also a photo zone in front of the building.
Where are the family facilities for visitors with children, such as the nursing room and diaper changing station, at LINE FRIENDS Square Insadong?
On the 3rd floor of the Hello Insadong building, you will find a nursing room, diaper changing station, sink, and microwave. If you ask a staff member in the store, they can guide you. However, baby chairs, stroller rental, and reservation services are not available.
Does LINE FRIENDS Square Insadong have parking, and is there anything to keep in mind when visiting by car?
Parking inside the building where LINE FRIENDS Square Insadong is located is limited, so public transportation is recommended. If you visit by car, the parking fee is 1,000 won per 10 minutes. If the lot is full, you will need to use nearby public parking lots such as Seoinsa Madang Roadside Public Parking Lot or Insadong Private Parking Lot.
What can kids enjoy seeing or doing at LINE FRIENDS Square Insadong?
You can look around at various character goods and interior displays featuring LINE FRIENDS, BT21, and more. Families can also take memorable photos with the large duck character Sally at the entrance and at the character photo zones throughout the store. A variety of children's items are also sold here.
Does LINE FRIENDS Square Insadong offer any special programs or seasonal events?
At LINE FRIENDS Square Insadong, seasonal limited-edition collaboration goods, including BTS collaborations, as well as various exhibitions and events, may be offered. Please check the official website or the store's Instagram for updates.

Line Friends Square Insadong Address

Address: 49, Insadong-gil, Jongno-gu, Seoul, Republic of Korea

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How to make a reservation for Line Friends Square Insadong?

Same-day visit and on-site registration only (no reservations)

Mon	11:30 ~ 19:30
Tue	11:30 ~ 19:30
Wed	11:30 ~ 19:30
Thu	11:30 ~ 19:30
Fri	11:30 ~ 19:30
Sat	11:00 ~ 20:30
Sun	11:00 ~ 20:30

Mon

11:30 ~ 19:30

Tue

11:30 ~ 19:30

Wed

11:30 ~ 19:30

Thu

11:30 ~ 19:30

Fri

11:30 ~ 19:30

Sat

11:00 ~ 20:30

Sun

11:00 ~ 20:30

Explore LINE FRIENDS Square Insadong with Your Kids

A flagship character experience space in the heart of Seoul

Why it is fun to visit with kids

As a global character store visited by fans from around the world, it is filled not only with original LINE FRIENDS characters but also BT21 items and goods from various brand collaborations.

From the entrance, cute large-scale character sculptures catch your kids' attention, and there are photo zones throughout the store where you can take family pictures and make special memories.

There are also many character products that children love, so it offers more than simple shopping and gives you a unique experience as well.

Your kids can explore and touch a variety of character items, including plush toys, figures, and stationery, which can naturally spark their interest in characters.

Facilities and additional information

On the 3rd floor of the building, you will find a nursing room, diaper changing station, sink, and microwave.

Parking space is limited, so it is recommended to use public transportation or a nearby public parking lot if possible.

It is close to Exit 6 of Anguk Station, making it very convenient to visit by public transportation.

Recommended points for parents

LINE FRIENDS Square Insadong is more than a place to buy products. It is a special space where your child's imagination and curiosity can grow.

Blending the traditional culture of Insadong with modern character culture, it is a popular stop for families visiting Seoul.

Helpful tips before your visit

Popular character goods may sell out, so it is a good idea to check the store's social media or website in advance before visiting.

The store offers various experience areas and photo zones, so it is recommended to plan enough time for your visit.

FAQ about Line Friends Square Insadong

Where is LINE FRIENDS Square Insadong located, and how can I find it?

LINE FRIENDS Square Insadong is located on the 1st floor of the 'Hello Insadong' building at 49 Insadong-gil, Jongno-gu, Seoul. You can spot it easily thanks to the large duck character Sally at the entrance, and there is also a photo zone in front of the building.

Where are the family facilities for visitors with children, such as the nursing room and diaper changing station, at LINE FRIENDS Square Insadong?

On the 3rd floor of the Hello Insadong building, you will find a nursing room, diaper changing station, sink, and microwave. If you ask a staff member in the store, they can guide you. However, baby chairs, stroller rental, and reservation services are not available.

Does LINE FRIENDS Square Insadong have parking, and is there anything to keep in mind when visiting by car?

Parking inside the building where LINE FRIENDS Square Insadong is located is limited, so public transportation is recommended. If you visit by car, the parking fee is 1,000 won per 10 minutes. If the lot is full, you will need to use nearby public parking lots such as Seoinsa Madang Roadside Public Parking Lot or Insadong Private Parking Lot.

What can kids enjoy seeing or doing at LINE FRIENDS Square Insadong?

You can look around at various character goods and interior displays featuring LINE FRIENDS, BT21, and more. Families can also take memorable photos with the large duck character Sally at the entrance and at the character photo zones throughout the store. A variety of children's items are also sold here.

Does LINE FRIENDS Square Insadong offer any special programs or seasonal events?

At LINE FRIENDS Square Insadong, seasonal limited-edition collaboration goods, including BTS collaborations, as well as various exhibitions and events, may be offered. Please check the official website or the store's Instagram for updates.