Daily Extraordinary Space by U+

A novelty-filled experiential playground to enjoy with your kids, Ilsangbiilsangui Teum by U+

What is Ilsangbiilsangui Teum by U+?

Ilsangbiilsangui Teum by U+ is a space that uses an entire building near Gangnam Station, from basement level 1 to the rooftop, for a variety of themed experiences, exhibitions, pop-up stores, and special activities. Planned by LG Uplus, it presents a new theme each season, so even if you visit often, it feels fresh every time.

What can you do here?

• Pop-up stores with themes that change every quarter
  • Each season and occasion brings completely different pop-up experiences, exhibitions, and events.
  • For example, recent programs have included an environmental charity run, collaborative exhibitions with famous brands, a Squid Game experience, and pop-ups with popular food and fashion brands.
• Experience zones to enjoy with your kids
  • You can complete missions to earn stamps or join hands-on activities such as decorating key rings and making goods.
  • There are plenty of activities where you can make cute items or keepsakes to take home, which makes it a great place to visit with your kids.
• Exhibitions and photo opportunities
  • The interiors and exhibition spaces on each floor are beautifully designed, making them perfect for family photos or memorable shots of your child.
  • With multiple photo zones and themed areas, you can capture some truly special pictures.
• Special events and goods
  • If you complete experience missions, you may receive small gifts such as snacks or goods.
  • LG Uplus users can get 5% off by installing the Ilsangbiilsangui Teum app and signing up, and Uplus members can receive an additional 10% discount.

Visitor and convenience information

• Hours: Tuesday to Sunday, 11:00 to 21:00 / Closed every Monday
• Location: About a 5-minute walk from Exit 11 of Gangnam Station
• Parking: There is no dedicated parking lot, so public transportation is recommended. If needed, please use a nearby public parking lot.
• Facilities: Reservations available, elevator and indoor restroom available, and stroller access available

Helpful tips for visiting with your kids

• The pop-up store is held on the 1st floor.
• There is a mirror zone on the 4th floor where the colored lighting can be adjusted, which kids tend to love.
• Since the layout involves a lot of movement, you can use the elevator to move between floors if you are visiting with a stroller.
• There are many pop-ups in collaboration with different brands, so there are lots of chances to make memories and receive gifts.
• After completing the pop-up mission, try taking photos at the sticker photo booth produced by Sihyeonhada Studio.

Good to know before you go

• Since the themes and experiences change each time, check the official social media channels or recent reviews before your visit to get a sense of the current atmosphere.
• If you visit during relatively quieter times, such as weekday afternoons or weekend mornings, you can enjoy the experiences at a more relaxed pace.
• With enough space to explore with your child, from basement level 1 to the 5th floor and the rooftop, it is easy to spend a full 2 to 3 hours here.

Recommended for families like these

• Families who want to enjoy hands-on sensory experiences in a new kind of space
• Those who want to enjoy a variety of experiences with their child for free or at a low cost
• Those looking for indoor activities, exhibitions, and photo zones near Gangnam Station

"If you would like to step away from the everyday and discover a different kind of fun with your child, spend a special day at Ilsangbiilsangui Teum by U+!"