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KT&G Sangsangmadang

A special space where you can enjoy diverse and fresh cultural arts

Updated at 05/04/2026

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  • Address

    Sangsangmadang Building, 65 Eoulmadang-ro, Mapo-gu, Seoul

  • Contact

    +82-02-330-6200

  • Reservation

    Walk-in visits and on-site registration (No reservations available)

  • Open/Closes

    Mon11:00 ~ 21:00
    Tue11:00 ~ 21:00
    Wed11:00 ~ 21:00
    Thu11:00 ~ 21:00
    Fri11:00 ~ 21:00
    Sat11:00 ~ 21:00
    Sun11:00 ~ 21:00

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Prices & Programs of KT&G Sangsangmadang

  • [Fees]
  • Free entry
  • [User Guide]
  • Check beforehand as operations may be closed on legal holidays
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Parenting Tips for KT&G Sangsangmadang

  • Located on Hongdae Street, the Complex Cultural Space extends from the 4th basement floor to the 7th above ground, with a cinema, concert hall, gallery, and various popup exhibitions.
  • In the Design Square, various popup stores are held on different dates, so check the homepage before visiting.
  • Performances and exhibits are also held at the gallery and live hall.
  • On the 1st and 2nd floors, various products and designer goods are for sale, which makes browsing and purchasing enjoyable.
  • There is a café on the 3rd floor.
  • There is no separate parking space, so visiting by public transportation is recommended.
  • Nearby is the LG Palace Public Parking Lot, available at 2,000 KRW per 30 minutes.

A family cultural trip to Hongdae with your child, full of imagination at KT&G Sangsangmadang

What kind of place is KT&G Sangsangmadang?

  • KT&G Sangsangmadang is a cultural space located at 65 Eoulmadang-ro, Mapo-gu, Seoul, near Hongik University, with 4 basement levels and 7 floors above ground.
  • Since opening in 2007, it has operated a wide range of programs and spaces where children, families, and young adults can experience art and culture together.
  • From a movie theater, performance hall, and gallery to a design product shop and art cafe, everything is gathered in one building, making it a great place to stay all day and enjoy the arts.

What can you enjoy here?

  1. Popular spaces for kids and families
    • Design Square on floors 1 to 2: A space where the whole family can browse and shop for creative design items, charming accessories, character goods, stationery, and more.
    • It is filled with creative and adorable items such as stationery, dolls, stickers, kitchen goods, and pet supplies.
  2. Arts and culture experiences
    • Movie theater on basement level 4: It screens a variety of independent and art films, as well as films that families can enjoy together, offering something different from large multiplex cinemas.
    • At the live performance hall and gallery, you can experience a variety of creative exhibitions and performances in music, fine art, design, and more.
  3. Rest and relaxation
    • Cafe lounge on the 3rd floor: You can take a break with your child while enjoying a simple drink or dessert.

Things to know when visiting with your child

  • From toddlers and elementary school children to teenagers, there is plenty of content for a wide range of ages to enjoy new experiences.
  • At Design Square, children can look around and explore products up close, making it possible to enjoy sensory play and creativity-stimulating activities.
  • Programs at the movie theater, exhibition spaces, and cafe may change frequently, so it is a good idea to check the schedule and current screenings on the official website or at the information desk before your visit.

What makes Sangsangmadang special?

  • It is one of the signature cultural landmarks of the Hongdae area and a popular destination for travelers, families, friends, and couples.
  • A wide variety of art genres and experiences that are hard to find elsewhere are gathered in one place, so there is plenty to see, enjoy, and shop for.
  • As part of a cultural social contribution project, it also runs a variety of ongoing creative support and educational programs so that anyone can easily experience art and culture.

Try visiting like this!

  1. Go souvenir shopping with your child at Design Square
  2. Enjoy the programs you want, such as exhibitions, films, and performances
  3. Spend some relaxing family time at the cafe

Operating information and location

  • Address: 65 Eoulmadang-ro, Mapo-gu, Seoul (Seogyo-dong, Sangsangmadang Building)
  • Public transportation: About a 12-minute walk from Exit 3 of Hapjeong Station on Lines 2 and 6

"KT&G Sangsangmadang is a special place where you can nurture artistic imagination and creativity in everyday life. If you are looking for a place where you and your child can enjoy art, hands-on experiences, shopping, and relaxation all in one visit, this is well worth a stop."

FAQ about KT&G Sangsangmadang

  • What are the main programs and spaces at KT&G Sangsangmadang that you can experience or enjoy with your child?
    KT&G Sangsangmadang is a multi-purpose cultural complex with 4 basement levels and 7 floors above ground. At Design Square on floors 1 to 2, you can browse and purchase a variety of items, designer goods, and stationery. In the basement area, there is a movie theater showing a range of independent and art films that families can enjoy together. The gallery and live hall regularly host various performances and exhibitions. The cafe is located on the 3rd floor, where you can take a break. Pop-up stores and hands-on programs may also be available depending on the date, so please check the schedule on the official website.
  • Is KT&G Sangsangmadang safe and convenient to visit with your child?
    Sangsangmadang is often visited by families, and the space is large with clear signs, so visiting with your child is generally manageable. However, child-friendly facilities such as baby chairs, a nursing room, diaper changing stations, and stroller rental are not provided, so please keep this in mind. There is no dedicated parking, and public transportation is recommended. Nearby, there is the LG Palace Public Parking Lot, which costs 2,000 won for 30 minutes.
  • Are there convenience facilities for babies and children?
    At KT&G Sangsangmadang, some convenience facilities are not available, including baby chairs, a nursing room, diaper changing stations, stroller rental, parking, and reservation services. Please be sure to keep this in mind before your visit.
  • What are the admission fees and operating hours at KT&G Sangsangmadang?
    Most spaces and programs at Sangsangmadang can be used free of charge. Operating hours are 11:00 to 21:00 every day. However, it may be closed on official public holidays, so please make sure to check the official website before your visit.
  • Is there anything you should be sure to check or be careful about when visiting KT&G Sangsangmadang with your child?
    Each exhibition, performance, and screening program may change in schedule or content at any time, so please be sure to check the official website before your visit. In addition, some items in the shopping area, Design Square, may not be available for handling or hands-on experience. The complex cultural space can get crowded, so please keep a close eye on your child. It may be especially busy on weekends and holidays, so visiting during quieter hours is recommended.

KT&G Sangsangmadang Address

Address: Sangsangmadang Building, 65 Eoulmadang-ro, Mapo-gu, Seoulicon-copy-black

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How to make a reservation for KT&G Sangsangmadang?

Walk-in visits and on-site registration (No reservations available)